Meet BB & Why We're Creating A Brand That's All About Standing Out

What's going on our BoldFam,

Becky here from BB. I wanted to take a minute to tell you what we're all about, and why we're creating and nurturing a brand centered around loving your damn self.

BoldBody was created around the mission to live life out loud and in your own skin. We believe in empowerment through individuality. We believe in loving yourself. We believe in being a little (or a lotta) weird. All of our clothes are designed with these beliefs in mind and want our BoldFam to use them as blank canvas to express themselves. We are here to help you stand out from the status quo and #bebold.

At BB, we aren’t afraid to push boundaries with our designs and prints and find that people crave fun designs and standing out. We work hard to maintain price points that are fair, while providing a premium activewear product that we are extremely proud to stand behind. I am a firm believer that feeling good and looking good shouldn’t have to break the bank. We set out to make quality athletic apparel that's accessible to a wide variety of people. We want everyone to be able to live Boldly.

I’ve never been one to blend in. I am loud and simply put, I love people and finding what makes them happy. I love that BoldBody has the ability to make someone’s day simply by proving that life doesn’t have to be taken so seriously. There’s no better feeling of gratification than to see the smiles that our clothes put on peoples faces – be it strangers, friends or acquaintances. I am proud that we stand strongly behind our core beliefs and make each of our products with them in mind. Simply put, if the print doesn’t make us smile, it’s not going into our store.

I dare you to be different, I encourage you to get comfortable being uncomfortable, and fall in love with standing out. You are limited edition and that, my friends, is a beautiful thing. 

#BeBold; Love Your Body,


Founder of BoldBody Apparel

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